How Segra, fiber network provider, solved scheduling and grew 300%

Segra's success story with Field Squared highlights the transformative power of centralized scheduling and documentation management in driving significant growth and efficiency. 

When I think about the success stories we've had at Field Squared, Segra's journey always stands out to me. As someone who’s been deeply involved in helping our clients overcome their operational challenges, it’s incredibly rewarding to see how our platform has transformed their business. Segra, a leading provider of high-quality fiber networks across the East Coast and Midwest, was facing a familiar challenge - managing a growing field service team with sub-optimal tools. They were using multiple Outlook calendars to schedule their field teams, and it was quickly becoming a major headache as the company expanded.

During the first conversations Field Squared had with Jim Kent, Segra’s Market Vice President of Operations, Jim was candid about the struggles they were facing. “We are using Outlook to schedule our field workforce, which has become incredibly tedious. Maintaining numerous calendars is unsustainable, and we need a centralized solution,” he told us. It was clear that the patchwork of Outlook calendars was not just inconvenient—it was holding them back from achieving the growth they were capable of.

Their CEO, who had prior experience with Field Squared, was the one who reached out to us. He knew that we could offer something different, something that would not only solve their immediate scheduling issues but also scale with their business as it continued to grow. We sat down with the Segra team and really dug into their pain points. What stood out to me was their need for flexibility. They didn’t want a rigid, out-of-the-box solution. They needed something that they could mold to fit their exact needs.

And that’s exactly what we gave them. With Field Squared, Segra was able to create their own schedules and manage documents in-house, all within a centralized platform. Jim was particularly pleased with this capability. “The ability to develop our own schedules and documents was key. We could manage everything in-house, tailoring the system to our specific needs,” he said. Hearing that kind of feedback is what makes this job so fulfilling.

After they implemented Field Squared, the transformation was almost immediate. The chaos of managing multiple calendars was replaced by a streamlined, efficient process that made it easier for them to coordinate their resources. And the results speak for themselves. Over the next seven years, Segra scaled their operations by an incredible 300%. Jim openly admits that Field Squared was integral to this growth. “We’ve scaled our company up by 300% over seven years, which probably wouldn’t have been doable without Field Squared,” he shared with us.

It’s stories like Segra’s that reinforce why we do what we do at Field Squared. We’re not just offering a product—we’re providing a solution that can truly change the trajectory of a business. Segra’s success is a testament to what happens when you have the right tools in place to manage and grow your operations efficiently.

For me, it’s personal. Seeing how our platform has become a cornerstone of Segra’s growth strategy is incredibly satisfying. It’s why I’m passionate about what we offer and why I believe so strongly in the power of Field Squared to make a real difference for our clients.

If you’re interested in learning more about how we helped Segra achieve this level of success, I encourage you to read their full case study here.